Excellent question John.

The simplest answer is Bitcoin is sought after due to decentralization and immutability.

You invest in it to gain access to an entire new monetary system that is finite, global, permissionless and trustless.

In my opinion, Bitcoin will become the ultimate hedge against inflation and centralized corruption.

However, I'm much more bullish on Cardano and Ethereum due to their real world use cases. There's a reason that Ethereum devs call Bitcoin a calculator.

Conversely, due to its simplicity, Bitcoin is really really good at doing one thing: being decentralized money. It has no intrinsic value - like anything - but instead found value on the free and open market.

Arguably, Bitcoin's greatest asset is that its trustless.

Hope that helps :)

-Isaiah